Everybody loves candy.
It was on that universal premise that Candylicious was founded in 2010. A Singapore-based, international award-winning candy brand, Candylicious is a treasure trove of world-famous candy brands, premium chocolates and selected gourmet treats from all over the world.
Upon stepping inside a Candylicious store, candy lovers are surrounded by more than 5,000 varieties of candy and chocolate. They include a dazzling array of offerings from household names such as Butlers, Hershey’s, M&Ms, Jelly Belly, Caffarel, Ghiarardelli, Pure Chocolate and Reeses, together with boutique and gourmet brands unavailable elsewhere in the region.
Not wanting anyone to miss out on a sweet treat, Candylicious carries a wide range of halal, organic, sugar-free/ diabetic-friendly, gluten-free, lactose-free, vegan and above all fair trade candies and chocolates.
Candylicious products are air-flown from the candy and chocolate capitals of the world, including Belgium, Switzerland, Italy, Germany, Holland, England, Ireland and America. Ultra-discerning candy scouts (aka buyers) comb the globe in search of the very best candies in their categories, from licorice to lollipops, so that Candylicious customers can enjoy the crème de la crème of candy, under one roof.
In addition to delivering rapturous taste sensations, Candylicious candies are known to trigger outbreaks of contagious smiles and giggles. Best-sellers include fun candies such as Airheads, Jawbreakers, Gummy Bears, Jelly Belly Beanboozled, Sour Belts, Warheads, Pez and the Wonka collections.
Candylicious also carries licensed products from popular global franchises such as Star Wars, Mickey Mouse, Disney Princess and Frozen. Fans can get their fill of Marvel characters such as Iron Man and Captain America, DC Comics’ superheroes like Superman and Batman, and cult character creations including Minions, Teenage Mutant Ninja Turtles, Hello Kitty and Trolls.
Obviously, the road to candy heaven is paved with chocolate. (And probably studded with nougat, nuggets of fudge, sugar-spangled jubes and jelly beans.) At Candylicious, you will find chocolate of every imaginable type, from gooey soft centres to creamy pralines and melt-in-the-mouth truffles. Antioxidant-rich dark chocolates boast a cocoa content ranging from 30% to 92%, and our boozy chocolates ooze whiskey, Irish Cream, rum and tequila.
Candylicious is more than just a place, it is a state of mind – a happy vibration that radiates forth into the cosmos as a rainbow-hued aura of sweetness. However, that state of mind begins with bricks and mortar stores. The trio of Candylicious Singapore stores forms the nucleus of a network on the brink of regional expansion.
In Singapore, the iconic store at Resorts World Sentosa is a ‘must-go’ stopover for tourists who invariably leave with sweet souvenirs of Singapore, from Merlion-shaped chocolates to the iconic plush Merlion that is exclusive to Candylicious. The city store in Ngee Ann City sits smack bang in the centre of the famous Orchard Road retail belt, while the VivoCity store lays claim to the title of the largest muti-brand candy store in the world, if not the universe. After all, we cannot rule out the possibility that there are candy stores in heaven, or on utopian planets in galaxies far, far away…
A Candylicious store can be spotted a mile away. Visitors are welcomed by giant ‘lollipop trees’ that exude candy-coloured cheerfulness by day and glow in the dark of the night. Vibrant visual merchandising fuels the ‘sugar rush’ of every visit, with photo standees, cheeky candy-themed quotes on the walls, in-store plasma TV screens, and a visual surprise around every corner.
Extending the idea of candy from a mere edible commodity to a complete lifestyle, Candylicious opened a party room at its VivoCity store in 2014. Here, candy lovers of all ages have a venue where they can play out their most elaborate candy fantasies with stunning views of the Singapore River. To date, it has hosted a wide variety of happening gatherings from baby showers and Candy Princess birthday parties to saucy bachelorette celebrations, major cooking and baking classes and corporate team-building events. It has even set the stage for an unforgettable marriage proposal!
Embracing the future with a big squeezy hug and a candy-scented kiss, Candylicious has launched an online shop where candy lovers all over the world can browse hundreds of candies, chocolates and candy-themed items from plush toys and soft furnishings to jewellery and stationery. Armchair shopping has never been sweeter, nor easier.
Furthering its cause of promoting a candy-centric lifestyle, Candylicious has created a private label of candy-inspired products ranging from adorable kawaii plush toys to pretty kitchen utensils. It also carries a wide range of carefully curated, candy-inspired merchandise spanning stationery, apparel, Singapore souvenirs, home and fashion accessories.
Age is no barrier when it comes to loving candy. Candylicious is a child’s candy-coloured dream come true, and a grownup’s joyous trip down memory lane. It can be an all-absorbing escape from the bittersweet demands of daily life, or a frolic into the near future – stocking up on weekend treats makes you feel like you’re already there.
Relive the sweet innocence of childhood. Treat yourself to a little reward for working hard, at the office or at the gym. Gift a bestie with a token of friendship. Delight your sweetheart with a box of luxury chocolates. Toffee, nougat, caramel, mint… soft centres, hard centres, fruity, nutty… yummy!
Delicious dilemmas abound at Candylicious. It makes choosing half the fun, for anticipation is almost as sweet as the gratification that follows the satisfaction of a candy craving…. that lolly-fuelled euphoria that starts on the tip of the tongue, travels to the roof of the mouth and permeates the entire body.